Andrew M. Klebanow
Andrew Klebanow specializes in Marketing Plan and Business Plan Development, Market Research, Casino Property Analysis, Service Quality Measurement Programs and Player Rewards Program Design exclusive to the gaming and hospitality industries.
Mr. Klebanow has worked in the hospitality industry since 1975 and in the fields of marketing and business planning since 1991. He earned a Bachelor of Arts degree at New York University and a Masters Degree in Marketing from Cornell University’s School of Hotel Administration.
From 1991-1993, he was Director of Marketing at Sahara Gaming Corporation’s Hacienda Hotel and Casino and Director of Marketing and Planning for the parent company’s Development Group.
Mr. Klebanow also worked as Director of Marketing for Alliance Gaming Corporation where he conducted the initial market research, consumer testing and marketing plan development for Gamblers Bonus, the industry’s first cardless player rewards program for the company’s Nevada slot route division. Gamblers Bonus was the first reward program that allowed customers to redeem points for game credits and cash at the machine.
As a consultant to Horseshoe Gaming, Mr. Klebanow conducted an analysis of the gaming market in Tunica, MS and subsequently prepared its pre-opening business and marketing plans. In addition, Mr. Klebanow wrote the opening marketing plan for the Horseshoe Casino in Bossier City, LA.
From 1996 to 1999, Mr. Klebanow was Vice President of Marketing for Santa Fe Gaming Corporation where he oversaw the marketing efforts for the Santa Fe Hotel and Casino in Las Vegas and the Pioneer Hotel and Gambling Hall in Laughlin NV. During his tenure at Santa Fe Gaming his team repositioned both casinos’ player rewards programs to better meet the needs of the business. His most recent position was that of Vice President of Marketing at Sam’s Town Hotel and Gambling Hall, where he oversaw the repositioning of the 22-year-old gaming property and the re-branding of its player rewards program.
Mr. Klebanow formed his own consulting firm in 2001 and, together with Mr. Gallaway, formed Gaming Market Advisors in 2005.
Mr. Klebanow is a periodic lecturer at Cornell University’s School of Hotel Administration, the University of Nevada Las Vegas and the University of Nevada Reno’s School of Continuing Education. He has contributed articles to the Cornell University Hotel and Restaurant Quarterly and the UNLV Hospitality Journal. Mr. Klebanow also authors a column in Indian Gaming Magazine and in the online gaming publication Urbino.net.
Mr. Klebanow has written extensively on the subject of player reinvestment and has developed methodologies for calculating a casino’s player reinvestment rate. More recently, he spoke at G2E Asia 2010 on the topic tiered player reward programs, in 2011 on the Korean gaming market and in 2012 on the Manila gaming market. In 2013 he spoke at two seminars at the Global Gaming Expo in Las Vegas on an Introduction to Casino Operations and Trends in Asian tourism.